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Dirty Has Never Been So Fun.
Lola wants you to associate period with pleasure. Try to take away the narrative that your period doesn’t always mean there’s no play, if anything it’s encouraged. What was once deemed “dirty” is now the most encouraged way of play. We are starting the conversation and creating a safe space for others. For anyone with or without a uterus.
Activation
A wall display made up of pads, tampons, and condoms at which customers "take one for pleasure". The wall then reveals an out-of-home print promoting the campaign. This would be set up in places such as universities, young pockets of major cities, etc.
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